When MOGs Attack!

Here is my second original ad concept.  We were charged with changing the perception of how easy it is to use Windows 7.  My group had difficulty coming up with a tagline. Normally the best work come after all the obvious brainstorming ideas have passed but for some reason we weren't functioning that day.


However, we settled on "So Easy" which gave us a lot to work with. Next, we had to choose our target market.  For this particular ad we decided on a middle-aged mom.  Her son had just gotten married, and she's not happy about who he married.


Similar to the New Era ad, this was non-commissioned.  It was submitted as a final project for a class at The University of Akron.  The photo is from a wedding I attended last summer and yes, the groom's mother absolutely loves the bride.